Guiding Tomorrow's AI, the UAE Way

UAE-born with global delivery

Masar71 helps governments, enterprises, universities, and founders turn responsible AI into measurable value, raising performance, resilience, and compliance from day one.

About Masar71

Inspired by the dhow in motion, Masar, Arabic for "path", captures the nation's journey from 1971 toward Centennial 2071. Masar71 advances that journey by guiding leaders along pragmatic routes to AI adoption that is secure, ethical, and economically sound.

Who We Are

We are senior strategists and operators combining deep market experience with AI-powered analysis. Our mandate: help leaders make sharper decisions, move with urgency, and deliver measurable outcomes—commercially and societally.

Our Vision

To be the UAE's trusted partner in guiding AI innovation, compliance, and transformation toward Centennial 2071.

Our Mission

To empower organizations through ethical leadership, strategic advisory, and platforms that deliver secure, scalable, sustainable growth.

Our Services

man standing in front of group of men
man standing in front of group of men
man standing in front of group of men

Strategy & Scale-Up

National and corporate AI strategies aligned to UAE priorities, delivered to outcomes.

  • AI Strategy Creation & Roadmapping

  • Operating & Delivery Frameworks

  • Market Entry & GCC Expansion

  • Founders' Operating System

  • Exit Pathways (IPO/M&A)

Governance & Compliance

Operate at speed—safely and transparently.

  • Board & Regulatory Alignment

  • Risk & Compliance Audits

  • AI Ethics & Accountability

  • Governance Models & Frameworks

  • Audit & Assurance Programs

low angle photography of beige building
low angle photography of beige building
low angle photography of beige building
Couple standing by a lake with mountains
Couple standing by a lake with mountains
Couple standing by a lake with mountains

Cybersecurity for AI

Protect the edge you build.

  • Model, Data & Pipeline Hardening

  • Zero-Trust Architecture & Recovery

  • Compliant Innovation Sandboxes

  • Threat Detection & Response

  • Security for Regulated Environments

Strategic Finance & FP&A

Turn numbers into navigation.

  • KPI Architecture & Board Reporting

  • FP&A-as-a-Service

  • Scenario & Exit Planning

  • Multi-Year Financial Forecasts

  • Unit Economics & Stress Testing

low angle photography of beige building
low angle photography of beige building
person writing on white paper
person writing on white paper
person writing on white paper

Ecosystems & Incubators

Hubs that translate research and talent into revenue.

  • Innovation Hub Design

  • Accelerator Program Development

  • Public-Private Partnerships

  • Talent Pipeline Programs

  • Commercialization Pathways

Agentic & Hybrid AI

Human-in-the-loop systems that scale productivity.

  • Autonomous Agent Development

  • Cost-to-Serve Optimization

  • Sector-Tuned Hybrid Models

  • Workflow Automation & SLA Uplift

  • Quality Control at Scale

the letters are made up of different shapes
the letters are made up of different shapes
the letters are made up of different shapes

Who We Serve

Trusted partners across sectors and scales

Governments

AI policy & strategy frameworks that catalyze high-value industries. Public-private ecosystems attracting talent, capital, and IP. Ethical & regulatory frameworks with adoption playbooks.

Private Companies

Sector AI roadmaps tied to P&L and risk. ROI-backed pilots graduating to production. Internal ventures and workforce readiness programs. Governance alignment for auditors and boards.

Startups & Scale-Ups

Technical roadmaps aligned to product-market fit. Fundraising preparation and investor-ready narratives. GCC expansion strategies. IPO/Exit readiness with public-market discipline.

Universities & Science Parks

Industry-aligned curricula and applied research for priority sectors. Strong talent pipelines and commercialization pathways. Robust accelerator governance and responsible AI frameworks.

AI & Ethics

Ethics is an enabler—not a constraint

  • Custom Ethical Guidelines

    Custom Ethical Guidelines

    Custom Ethical Guidelines

  • Bias & Fairness Audits

    Bias & Fairness Audits

    Bias & Fairness Audits

  • Explainability

    Explainability

    Explainability

  • Governance Protocols

    Governance Protocols

    Governance Protocols

  • Policy Alignment

    Policy Alignment

    Policy Alignment

  • Stakeholder Engagement

    Stakeholder Engagement

    Stakeholder Engagement

Get in touch with our team

We help leaders solve strategic, financial, and regulatory challenges in deploying AI at scale. Tell us your objective; we'll design a path to measurable outcomes.

Let's Build the Future Together

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